Which Strategy? Let Us Help.
Different strategies to enter new markets and boost sales can be classified according to the amount of time and resources organizations invest in pursuing foreign markets:
01 DOMESTIC STRATEGIES are executed from the home country with a relatively small investment in market activities abroad.
02 MIDWAY STRATEGIES fall between domestic and global strategies.
03 GLOBAL STRATEGIES require a dedicated presence in the target market, and time and resources to successfully develop the global venture.